This may seem like a strange move when podcasts are freely available anyway, but Spotify wants to become the only audio app you use. In a normal podcast app you subscribe to a podcast feed. Spotify, available in both free and premium versions, remains a top-tier streaming music thanks to its deep library, collaborative playlists, early album access, and podcasts.
- Spotify has offered the option to listen to podcasts for some while, but until now I’ve preferred to use a dedicated podcasts app. Sadly, my preferred choice – Podcast Republic – has become increasingly erratic of late, prompting me to give Spotify another go.
- Throughout 2019, Spotify has tweaked its apps and constantly introduced new avenues of podcast discovery. In June, the company reorganized the Your Library section of the app to make podcasts more.
- — For What Happens at the Intersection of Pop Culture and Politics.
Spotify has announced alongside of the Obamas’ Higher Ground that Michelle Obama’s podcast — the first season, at least — has expanded to other podcast platforms. This follows the content’s exclusive availability on Spotify, which has heavily focused on growing its podcast platform. The expansion will come only a few months after The Michelle Obama Podcast‘s debut on Spotify, earning itself such high-profile guests as Barack Obama, Conan O’Brien, and others.
![Spotify Spotify](/uploads/1/3/3/9/133908140/185406704.png)
The Michelle Obama Podcast is, like other podcasts on Spotify, free for anyone to stream. The show involves deep, personal discussions with a variety of guests, of which others include Dr. Imaage editing software for mac. Sharon Malon, MD, Craig Robinson, Denielle Pemberton-Heard, Marian Robinson, Kelly Dibble, and Valerie Jarrett. In describing her goal for the show, Michelle Obama said: Mac software to rip blu ray discs.
My hope is that this series can be a place to explore meaningful topics together and sort through so many of the questions we’re all trying to answer in our own lives. Perhaps most of all, I hope this podcast will help listeners open up new conversations—and hard conversations—with the people who matter most to them. That’s how we can build more understanding and empathy for one another.
The show was, you’d expect, quite the hit for Spotify, but it won’t remain exclusive to the platform forever. In an announcement earlier this week, Spotify said that the show’s first season arrived on other platforms on September 30. A quick search reveals the podcast on most podcast apps, including popular ones like Stitcher and Google Podcasts.
Spotify has praised the podcast, stating that the first season of the audio show raked in millions of listeners. https://everside787.weebly.com/has-spotify-free-fixed-the-malware.html. https://ameblo.jp/granaphelcars1988/entry-12640379705.html. Premium code for spotify. The podcast is the first of multiple projects from the Obamas’ Higher Ground Productions that will arrive on Spotify under the companies’ multi-year partnership.
Story Timeline
![Iphone Iphone](/uploads/1/3/3/9/133908140/146354761.jpeg)
The Matchup
Apple has been reported as the #1 podcast app since the inception of podcasting — after all, the 'pod' in podcasting comes from the iPod. But Spotify has been catching up fast in the last few years.
Two separate sources recently claimed that Spotify beat Apple for the top slot. A report from MIDiA research claimed that Spotify had surpassed Apple Podcasts as the #1 podcast app, as did a private investor memo from Morgan Stanley. Both were based on listener surveys, and both stirred controversy in the podcasting community given Apple's long dominance.
Two separate sources recently claimed that Spotify beat Apple for the top slot. A report from MIDiA research claimed that Spotify had surpassed Apple Podcasts as the #1 podcast app, as did a private investor memo from Morgan Stanley. Both were based on listener surveys, and both stirred controversy in the podcasting community given Apple's long dominance.
Because most industry-wide stats are reported on the total number of downloads rather than the total number of users or listeners using each player, we thought it would be interesting to compare the two metrics to see if Spotify truly has surpassed Apple.
Spotify Podcast Ratings
The Results
Out of a dataset of more than 200 million downloads recorded by Chartable in January 2020, we saw just over 40 million unique devices.
Apple Podcasts remains #1 in terms of unique devices and unique downloads, but Spotify makes a strong showing at #2. When looking at unique devices rather than unique downloads, Apple falls from over 60% of market share to around 43%.
Apple Podcasts remains #1 in terms of unique devices and unique downloads, but Spotify makes a strong showing at #2. When looking at unique devices rather than unique downloads, Apple falls from over 60% of market share to around 43%.
New york times reader for mac. This gap can be explained by a large difference in the average downloads per unique device. Apple Podcasts automatically downloads episodes from podcasts that a listener is subscribed to (and listens to on a regular basis), while Spotify only begins downloading when a listener presses “play.” Unless Spotify changes the app's behavior, it's likely that Spotify will always average fewer downloads per unique device.
To compare this behavior across more podcast apps, here are the top 10 players with their corresponding device share and download share. Note that Google Podcasts shows a similar gap between unique devices and unique downloads, as the app also doesn’t automatically download new episodes:
To compare this behavior across more podcast apps, here are the top 10 players with their corresponding device share and download share. Note that Google Podcasts shows a similar gap between unique devices and unique downloads, as the app also doesn’t automatically download new episodes:
Player | Unique devices | Unique downloads | Average downloads per device |
---|---|---|---|
Apple Podcasts | 42.72% | 60.74% | 7.18 |
Spotify | 19.89% | 10.77% | 2.73 |
Other (primarily web browsers) | 12.12% | 6.76% | 2.82 |
Castbox | 5.36% | 3.66% | 3.45 |
Google Podcasts | 3.44% | 1.35% | 1.98 |
PodcastAddict | 2.55% | 2.83% | 5.6 |
Stitcher | 2.15% | 2.85% | 6.7 |
iHeartRadio | 1.96% | 1.23% | 3.17 |
Overcast | 1.71% | 2.15% | 6.37 |
Pocket Casts | 1.55% | 1.39% | 4.53 |
Other players with smaller audiences that appeared in the results include: various apps using Android libraries; iTunes desktop software (ie, iTunes versions before the recent introduction of the desktop Podcasts app); Podbean; Player.fm; Podcast Republic; Castro; Podkicker; Downcast; BeyondPod; Amazon Echo devices; RadioPublic; Breaker; and Podkicker, among several others with very small market share.
List Of Podcasts On Spotify
Methodology
How to download zoom app for mac. I examined Chartable’s dataset of downloads from January 1 through midday EDT January 20, 2020. Chartable’s data comes from an RSS prefix integration with thousands of podcasts.
We define a “device” by the Internet Advertising Bureau’s “listener” metric — a unique combination of IP address and user-agent. (Privacy note: we did not examine either of these directly for this analysis; Chartable stores a hash of the combined IP and user-agent for analysis, which we call “device ID”).
We define a “download” as a unique device downloading a podcast episode in one calendar day. Spotify cracked apk android. This is in-line with the IAB Podcast Measurement Guidelines V2, as Chartable is in the final stages of IAB V2 certification.
Spotify does not actually deliver downloads directly from all podcasts’ RSS feeds — they cache the audio files unless the publisher has “pass-through” enabled. For this analysis, I only included podcasts that had at least one download from a Spotify listener in January 2020, because that implies that pass-through is indeed enabled for that podcast.
It’s worth noting that Chartable’s dataset is biased towards US sources because the largest publishers we work with are US-based.
We define a “device” by the Internet Advertising Bureau’s “listener” metric — a unique combination of IP address and user-agent. (Privacy note: we did not examine either of these directly for this analysis; Chartable stores a hash of the combined IP and user-agent for analysis, which we call “device ID”).
We define a “download” as a unique device downloading a podcast episode in one calendar day. Spotify cracked apk android. This is in-line with the IAB Podcast Measurement Guidelines V2, as Chartable is in the final stages of IAB V2 certification.
Spotify does not actually deliver downloads directly from all podcasts’ RSS feeds — they cache the audio files unless the publisher has “pass-through” enabled. For this analysis, I only included podcasts that had at least one download from a Spotify listener in January 2020, because that implies that pass-through is indeed enabled for that podcast.
It’s worth noting that Chartable’s dataset is biased towards US sources because the largest publishers we work with are US-based.
Spotify App Review
Conclusion
Further research is needed to establish trends on this metric over time. Are pods casts free on spotify. It’s also likely worth breaking out data by country, as consumption patterns in markets where iOS is not the dominant platform are very likely to differ from these US-centric results.
Founded in 2018, Chartable builds world-class podcast measurement tools for publishers, agencies, and brands. We're trusted by Wondery, Vox Media, and thousands of other publishers to handle hundreds of millions of downloads per month. Top agencies and brands rely on Chartable's innovative SmartAds podcast advertising attribution to assess the effectiveness of their ad spend. The company is backed by top investors including Initialized Capital, Greycroft, and Naval Ravikant. To learn more, visit chartable.com.